Featured Posts
How To Use Bit.ly To Track The Same Link Posted In Multiple Places
Let’s say you have a link that you want to promote. Many companies will run the link through a link shortening service like bit.ly in order to track the number of clicks that link gets. But what if you’re interested in knowing not only the number of clicks your link … Continue reading
Why Your LinkedIn Marketing Strategy Isn’t Working
Marketing on LinkedIn remains the strongest strategy for driving pageviews for B2B companies, outranking both Facebook and Twitter. Yet some marketers have given up on investing in organic tactics, preferring instead to only pay for PPC advertising on LinkedIn. Here’s what you could be doing to strengthening your LinkedIn marketing strategy. Stop relying … Continue reading
Increase Your Email Open Rates With Customized Preview Text
One of the most ubiquitous benchmarks tracked by email marketers is the percentage open rates. As a marketer, you know how important nailing the right subject line is. But there is more you could be doing to ensure the success of your next email marketing campaign. What is email preview … Continue reading
Tumblr For Driving B2C Traffic
Here’s my marketing prediction: as Tumblr continues to grow, more brands will start to recognize it as the powerful link building, brand awareness raising, inbound traffic generating platform that it is. Tumblr will become as vital to brands’ social media strategies as Facebook or Twitter now is. … Continue reading
2013 New Years Resolutions For Digital Marketers
1. Resolve to make all email marketing mobile-friendly If you do nothing else this year, resolve to make all of your marketing emails (newsletters, drip campaigns, etc.) mobile-friendly. More and more people are checking their email on their smartphones and tablets, and if you don’t … Continue reading
Free Resources For A/B Testing Your Landing Page
A/B testing your landing page is an essential part of optimizing your conversion rates. Little differences between colors, layout choices, and call-to-action placement can add up to a big impact in your results. 1. Easy Website Optimizer The Easy Website Optimizer (beta) is a free tool that allows you to A/B … Continue reading
Content Marketing Checklist
Marketers sometimes suffer from an “If you build it, they will come” mentality when it comes to lead generation. Sure, if you build a content marketing campaign and promote it across multiple channels, you will likely generate leads. But if you don’t have a solid understanding of your audience and … Continue reading
How To Verify Your Website On Pinterest
If you manage a board on Pinterest for your business, you may have heard that you can now verify your website on your business’s Pinterest board. It’s super easy once you know what to do. Here’s how to verify your website on Pinterest. Step 1: Log in to your Pinterest … Continue reading
4 Reasons Why Your Email Newsletter Is Putting Me To Sleep
Email newsletters can be a fantastic part of content marketing- if you do it right. Here are 4 common mistakes marketers make in their email newsletter strategy. You choose your subject lines according to a strict list of best practices CMOs and managers, listen up: If your open rates, click … Continue reading
Key Takeaways From Digital East
I had the pleasure of attending Digital East 2012 conference in Herndon, VA, a two-day conference for digital marketers, entrepreneurs, web strategists. I was there on behalf of Hy.ly, where our founder and CEO Munish Gandhi presented our new marketing software on the Startup Stage on day 2. Here are some of the … Continue reading