LinkedIn Groups vs. LinkedIn Showcase Pages: What’s the Difference for Brands?

LinkedIn Groups vs. LinkedIn Showcase Pages: What’s the Difference for Brands?

Late last year, LinkedIn introduced “showcase pages”, a new feature that is similar to LinkedIn Groups, but that offers brands some distinct new marketing opportunities. When to Use LinkedIn Groups When posting to a LinkedIn group, you’re posting from your own individual LinkedIn account. This means that the poster’s personal … Continue reading