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Category Archives: social media

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Pinterest Is Driving Traffic To Your Site (Whether You Realize It Or Not)

Pinterest Is Driving Traffic To Your Site (Whether You Realize It Or Not)

If you are like most small businesses, you know two things about Pinterest: 1. People were going crazy over it back in late 2011, when studies were reporting that it was driving more traffic than Google +, YouTube, and LinkedIn combined. 2. While everyone says your business needs to have a … Continue reading →

Posted on September 3, 2012 by Jessica Torres · Leave a comment

What Makes People Follow Your Brand On Twitter?

What Makes People Follow Your Brand On Twitter?

Lately, I’ve been thinking about why I follow certain brands that I like on Twitter but not others. I’m a fan of local clothing boutique South Moon Under, for example, and while I used to follow them, I don’t anymore, even though I still shop there often. Meanwhile, I still follow … Continue reading →

Posted on August 16, 2012 by Jessica Torres · Leave a comment

Taking Social Media Marketing Offline

Taking Social Media Marketing Offline

  Today’s article is inspired my recent trip to the Artisphere, a local Arlington county funded art museum that has been struggling since it opened in 2010. The museum features contemporary exhibits by local artists. When I entered, I saw the current Artist In Residence, Beth Baldwin, working on some of her awesome … Continue reading →

Posted on August 5, 2012 by Jessica Torres · Leave a comment
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