Marketers sometimes suffer from an “If you build it, they will come” mentality when it comes to lead generation. Sure, if you build a content marketing campaign and promote it across multiple channels, you will likely generate leads.
But if you don’t have a solid understanding of your audience and their needs, then you run the risk of attracting poor quality leads who probably won’t convert into customer.
Use this handy checklist to help you brainstorm your next content marketing campaign:
Content Marketing Checklist
Tips for making your next campaign a success
Remember that it’s better to have a small database of targeted, sales-ready leads than a huge database of unsorted leads. Your marketing efforts will be more successful if you are able to pinpoint your messaging to a specific audience.