In cities all around the county, there is a war going on between food trucks and those who see them as a threat to brick and mortar restaurants. Learn why the greatest weapon food trucks have in the fight is social media.
Few B2Cs can claim more fervent, rabid brand advocates than food trucks. Whether they’re reserving prime parking spaces for their favorite lunchtime truck by physically occupying them or writing on behalf of food trucks to convince the local county board to change the laws that regulate how long trucks are allowed to park, food truck fanatics are their greatest asset. Here are some ways food trucks can leverage their current fans to fight on their behalf.
Educate on Twitter
In addition to posting about daily specials and truck locations, why not use your 140 characters to encourage your mobile army to help you spread your message? If you can, add “please retweet!” to your messages. According to a study by BuddyMedia, if you explicitly ask people to retweet you, you’ll get 23X more retweets.
Start a hashtag campaign
Don’t be shy- tell you followers about the struggles you’re having due to county laws. If you had to go court to dispute a ticket and consequently lost business from being off the road that day, tell your followers and encourage them to write to their county board to get the laws governing food trucks changed. To help spread this message, start a hashtag campaign to get the conversation going.
While other food trucks might be your competition, it benefits everyone to band together and retweet each other when it comes to digital advocacy. In addition to using truck-specific hashtags, make your message even stronger by using hashtags that are applicable to all local trucks, such as #supportfoodtrucks.
Have a strong digital presence
The legal issues food trucks face differs from area to area. Since the rise of food trucks is recent phenomenon in many cities, oftentimes the laws on the books have not been updated to accommodation their presence. Have a website, Twitter account, Facebook page and mailing list where your local trade organization can published these issues. Since all food trucks affected by these issues
Create a mailing list
Build a mailing list of your most dedicated fans, and email them with occasional information about how they can help. Inform them of new laws being proposed that would affect food truck, and let them know of any successes you may have in getting current laws revised.
For more tips for food trucks, check out “Getting More Food Truck Customers With Twitter“.