I had the pleasure of attending Digital East 2012 conference in Herndon, VA, a two-day conference for digital marketers, entrepreneurs, web strategists. I was there on behalf of Hy.ly, where our founder and CEO Munish Gandhi presented our new marketing software on the Startup Stage on day 2. Here are some of the key takeaways from Digital East, for those who couldn’t attend.
- According to comScore, people now spend almost 13% more time accessing Facebook via mobile as opposed to desktop (432 minutes on mobile vs. 381 minutes on desktop). This has profound implications for app developers and advertisers, who need to be able to build on mobile to reach this growing social/mobile audience.
- Out of those users who are accessing Facebook on their mobile phones, 90% access it through the Facebook app, rather than on a mobile browser.
- 1 in 6 minutes online is spent on social media, and it is now the #1 online activity.
- For content websites who profit from subscriptions and ads: Don’t discount your non-paying, non-subscribers. Stanton Fish from The Economist notes that while the anonymous visitors who comment on online articles don’t pay for subscriptions or give their lead information, the sheer volume of them means that they contribute a ton of ad clicks and are therefore enormously valuable.
- Be careful when evaluating traditional metrics in this changing digital landscape; context matters. For example, page views per visit decrease when coming from mobile, so don’t just look at page visits overall, look at how many are coming from mobile. And on that note, make your mobile site very friendly for clumsy fingers to reduce bounce rates.
- You need some hurdles to prevent your comments section from becoming to spammy, but if you impose too many hurdles, you’ll sacrifice engagement.
- “A fan is not a business metric.” – Leigh George
- Twitter is about what I’m doing.Facebook is about who I am. But Pinterest is about who I want to be – and that’s a prime opportunity for brands to become part of that conversation.
- For DealChicken.com, a Groupon-like deal site, more people convert on mobile than on desktop.
- “Anyone who touches the web in your company has a little SEO responsibility” via @melaniephung
- Even though links on social media are no-follow and don’t contribute link juice in and of themselves, the rise of Bing (among other factors) mean that links shared a lot on social media do improve their ranking in the search engines, indirectly.
Did I miss anything? What was one important thing you learned at Digital East?