Let’s say you’ve got an eCommerce site, and you’re looking to build more awareness, get more traffic to your page, and ideally get your customers to tell their friends about what they bought from you. Maybe you’re just launching your eCommerce site and you don’t have a lot of customers yet, nor a big budget to invest in advertising. We’ve already discussed how contacting bloggers and asking them to review your products can be a cost effective way to get valuable backlinks and spread brand awareness to a highly targeted audience. Now let’s talk about how to leverage the blogger networks even further by creating a blogger affiliate program.
Here’s how to incorporate an affiliate marketing program into your overall digital marketing strategy:
1. Make a list of blogs to be considered as potential affiliates
Some things to consider are: how much traffic does each blog get? How good of a match are their readers with your product or service?
2. Draft your blogger affiliate program pitch
When you’re ready to reach out to the bloggers, craft a pitch that explains how the program works, what the incentive is for them to join (such as, they will get 10% of every purchase from customers that come from their unique affiliate link), and why your product or service is a good match for them.
3. Create a custom tracking link for each blog
You’ll want to be sure you know which blogs gave you which referrals, and track your conversion rates. It’s important to know how many clicks are coming from each blog and how many of those people convert into customers so that you can send them a check once a month and pay them for the converted customers they sent you way.
4. Create 2-3 display ads for them to host on their blogs
Create a few possible ads for your bloggers to display on their blogs. You might want to have one as a circle, one as a horizontal rectangle, and one as a vertical rectangle and let the blogger choose which one to use. I recommend making them on the smallish size, around 150 by 125 pixels or so. Be sure they understand how to incorporate their custom tracking link into the ad image.
5. Sit back and watch the traffic roll in
Let’s say you reached out to 50 bloggers, and 20 of the agree to be affiliate partners. That means that unlike Google Adwords, Facebook or LinkedIn ads, your ad will appear indefinitely on 20 super relevant blogs. It also means there will be 20 new backlinks from reputable blogs leading to your website, which improves your SEO. The total cost to you? A mere 10% discount per sale that you’ll be paying the bloggers. Now that’s smart marketing.
Bonus tip to drive even more traffic:
Turn your customers into your promoters by creating an opportunity to share the news about what they just bought with their friends. Once your customer buys something on your eCommerce site, offer them a link to share on their Facebook wall and Twitter account.Image via: http://moitimecapsule.blogspot.com/2011/02/day-44-cool-bloggercool-blog.html