Here’s my marketing prediction: as Tumblr continues to grow, more brands will start to recognize it as the powerful link building, brand awareness raising, inbound traffic generating platform that it is. Tumblr will become as vital to brands’ social media strategies as Facebook or Twitter now is.
Tumblr growth in 2012
Here are the most recent stats:
- Tumblr now gets 170 million monthly visitors as of Q4 (tweet this!)
- Tumblr is the 9th most popular site in America as of Q4 2012 (tweet this!)
- Tumblr gets more than 20 billion pageview-per-month in part thanks to mobile users (tweet this!)
Tumblr continues to grow due to the rise of smartphone and tablet uses. Since many customers shop on their tablets, your brand will benefit from having a presence on Tumblr.
Tumblr for SEO
One of the best features of Tumblr is that like Pinterest, images can be linked to your website, and they aren’t NOFOLLOW. That means that each link on Tumblr going back to your website carries some linkjuice.
Imagine if every time someone shared your stuff on Facebook, or retweeted your tweets, or re-pinned your pins, you got a backlink. That’s exactly what happens with Tumblr.
Getting traffic from Tumblr
That’s it! It’s easy to get started. If Pinterest is driving traffic to your brand’s website, you should add Tumblr to your social media strategy to reach a whole new audience of customers.